Your expertise deserves to be seen.
Keep doing what you’re brilliant at. We’ll handle the marketing & sales tasks that drain you.
You love your work, but marketing feels cringe? Keep reading ;)
We help experts and business owners finish the marketing that keeps sitting on their to-do list. You stay in charge. We think along and take over what drains you, like:
→ Turning plans that look great on paper into action (finally)
→ Setting up emails and newsletters that keep you on your clients’ minds
→ Building pages for your offers and free resources
→ Planning (or creating) your LinkedIn and Instagram posts
Sounds like your to-do list? You’re in good company.
Most of our clients started exactly here.
Free and no pressure. Let's first see if we're a good fit.
You bring the ideas. We think along and do the heavy lifting.
What our clients say about working with us
“After just five minutes of conversation she was able to distinguish with me exactly what I needed in order to make the next chapter of both of my businesses a success.”
– HAN T
“Having Nina as a support in building my business is like launching a rocket. She is sharp, knowledgeable and emotionally intelligent.”
– KASIA P
“I’ve seen a massive difference in what I feel capable of doing. The quality of the leads I’m getting now are more in line with my target audience”
– MICHELLE C
Free and no pressure. Let's first see if we're a good fit.
You don’t have to do everything alone
Here’s what changes when we work together.
Great ideas, but no time to work them out.
You will get a clear plan that turns them into action.
Your marketing to-do list keeps growing.
Instead, things get done, step by step.
Always choosing between clients and marketing.
Finally have time for both so you can grow your business.
Tools and tech that make your head spin.
Set up for you, explained in plain words.
Personal marketing support for busy experts, even if you only need a few hours a month.
WHAT OUR CLIENTS EXPERIENCE
Business English Coach, Austria
First client signed before the offer even launched!
She was already great at her work, but it just wasn’t easy to explain. So we turned it into two clear offers and refreshed her offer page and LinkedIn around them. Halfway through, someone asked what she does. She explained it with ease, no sales pitch needed, and they booked.
Two ways we support you
Most clients use a bit of both.
Think with you
We help you turn your ideas into clear decisions and a plan.
→ Sparring on new ideas
→ Making your offer clear and easy to buy
→ A simple marketing plan
→ Knowing what works (and what doesn’t)
→ Picking the right tools
Build with you
We guide you to do it yourself, or take it off your plate completely.
→ Social Media posts (Instagram & LinkedIn)
→ Offer pages and landing pages
→ Emails and newsletters
→ A simple system for your customer list
→ Automations that run on their own
Simple, hourly support.
Start with 5 hours. Add more whenever you need it. We’ll walk you through the details on our call.
Free and no pressure. Let’s first see if we’re a good fit.
HOW IT WORKS
Getting started is simple
1. Let’s talk
In a 30-min call, we get to know you, your business and what’s draining your time.
2. Choose your support
We suggest where to start and how many hours it takes. You decide what feels right. Small first steps, no big overhaul.
3. We get to work
Together. We think along, build what’s needed and keep you updated.
Free and no pressure. Let’s first see if we’re a good fit.
FAQ
Questions you might have
What happens on the call?
We spend 30 minutes getting to know you and your business. No hard sell. If we’re not the right fit, we’ll tell you.
How does pricing work?
We work hourly. You only pay for the hours you book, and you can add more whenever you need them.
Is this a subscription?
No. You choose your hours, with no monthly commitment. We start at 5 hours, because that’s enough time to really get to know your business and finish something meaningful. It also keeps the admin low, so your hours go into real work.
Will it look and sound like me?
Yes, that’s the whole point. Before we create anything, we get to know your business, your clients and the way you talk. Everything we make looks and sounds like you, not like a template or someone else’s copy-paste strategy.
Do I have to switch to new tools?
Only if it really helps. We start with what you already have.
Can I get only strategy, or only hands-on help?
Of course. Most clients use a bit of both, and that can change month to month.
Do I need to be good with tech?
No. You simply tell us what you want to happen and we figure out the best option for you and your business and can do it with you or for you.
What if I don’t know what I actually need?
That’s completely fine, and very common. We help you sort your ideas and decide what’s worth doing first. Then we help you make it happen.
I never know what to post. Where do I start?
With your expertise. We help you find the stories worth telling, then create the posts and publish them (for you or with you. It's your call.)
Can you help me strengthen my offer?
Yes. We look at your offer with fresh eyes and suggest how to make it clearer and easier to buy. Then we help you show it everywhere: your website, posts and emails.
Free and no pressure. Let’s first see if we’re a good match.
Meet your strategic marketing partner
Hey there, I’m Nienke Nina 👋. Marketing expert with 10 years of experience, and founder of Aligned Expressions.
Together with my team, I help established business owners turn marketing chaos into simple systems that actually work and feel like them.
There’s no one-size-fits-all in marketing. That’s why we always start with you: your business, your clients and the way you like to work.
Think of us as your strategic buddies who “get it” and turn scattered ideas into action.
Best for experts and business owners who already have clients and want their marketing to finally keep up.
If that’s you, I’d love to meet you.
“The best marketing strategy isn’t the one that worked for someone else. It’s the one that’s aligned with you, and that you can actually keep doing.”
– Nienke Nina
Founder Aligned Expressions
Become visible and finally attract the right opportunities with your Personal Brand (that's not AI fluff.)
Aligned Expressions. All rights reserved 2026.